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“Unique” Gobbledygook Terms We Should Avoid

If you haven’t heard of “Gobbledygook” you’ve certainly experienced it. You know, that “robust” “innovative” and “unique” language that’s over-used by companies to describe their products or services,...

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Monday Marketing Term: Persona

Do You Know Your Buyers? According to Wikipedia, a “marketing persona” is a “fictional character created to represent the different user types within a targeted demographic that might use a site or...

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